month : 04/2012 1 results

Challenges In Thinking Through The Customer Experience

Despite the recent glut of mobile apps, data shows that most apps downloaded by customers are eventually deleted, showing clearly that they have novelty value but little relevance. One of the key reasons for many seemingly “novel” products being failures in the marketplace is how poorly they relate to the customer experience. This is as true of high tech products as others – in fact, anecdotal evidence suggests that it may be more likely in the case of high tech products, where the ...