N. P. Menon

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Menon is the founder & CEO of Confianzys, India’s leading product business consulting firm. He is a strong evangelist for Made in India products. Menon has over 30 years of experience across multiple roles in the product business. Prior to starting Confianzys, Menon was a founding member & COO of Bahawan CyberTek group, an international IT products & services firm. He has been on the founding team of four global product entities, who collectively clock USD 250MN in revenues today. During his career, Menon has consulted and advised product companies across domains like eBusiness, automotive, healthcare, Government, Defence, Consumer Electronics, Industrial automation, Banking, ePayments and logistics. His core interest and body of work revolves around business / market strategy, market sensing, product visioning and product marketing.

Posts by N. P. Menon 42 results

Why Tech Products Ignore Positioning At Their Own Peril

A few months ago, Ratan Tata, the former Chairman of the Tata group, admitted that the much awaited small car, the Nano failed in the market in large part because of its positioning as the cheapest car. This would seem surprising in the Indian automotive market where consumers are notorious for seeking value for money. What it reveals is the power of Positioning, and the impact Positioning can have on a brand’s fortunes. How different is the situation in the enterprise space where many ...

Product Roadmap: Why PMs’ Soft Skills Matter

In my last post on creating product roadmaps, I discussed the importance of a deep understanding of the market and translating that to an effective product roadmap. In this post, let's look at how the Product Manager's social competence (or soft skills) can play a big role in getting a product roadmap to be effective in action. Soft skills are not just about a PM being a good communicator or presentable - they are important from a business perspective because most PM roles are highly nodal ...

Can IT service companies walk the talk on Intrapreneurship?

Why are IT services companies in India, the behemoths of the Indian technology landscape, creating an environment for entrepreneurship within the company? The answer lies in the dazzling revenue potential of new, disruptive product markets (PDF), which are however, alien to the current business models of IT service majors. In an effort to bridge this yawning gap between current cash cows and future stars, large companies have begun climbing on to the ‘Intrapreneurship’ bandwagon. Th...

Common Product Management Mistakes

Product Management is an occupational domain which holds 2 disciplines: Product Planning and Product Marketing. Product Functionality is built for the user through product planning and the product’s value is communicated to the user via product marketing. When done right, Product Management can work wonders for a company. But when done wrong, it can spell doom even for the giants So what are the common mistakes committed by the Product Management team? We at Confianzys feel that some of ...

Why do some start-ups fail?

Eric Ries makes a very pointed statement that every start-up person should keep in mind and answer. The question that the entrepreneur needs to answer is not if the product can be built (technical). Rather the question that needs to be answered is “Should the Product be built?” There is a common story among the growing set of entrepreneurs. They get an idea while working in a project and slowly they are consumed by the idea. They feel it is a great idea and they invest all their money into ...