Archive for April, 2012
Despite the recent glut of mobile apps, data shows that most apps downloaded by customers are eventually deleted, showing clearly that they have novelty value but little relevance. One of the key reasons for many seemingly “novel” products being failures in the marketplace is how poorly they relate to the customer experience. This is as true [ READ MORE ]
If you take a linear view of the product development and management processes, you may answer this as product planning followed by product development and then by product marketing. While product planning should be a starting point (read our thought paper on market-centric product planning), marketing does not need to wait until the development is finished [ READ MORE ]