Author Archive
If we were to divide the work that any business does into the “problem space” and the “solution space”, the Product Manager’s feet would be firmly planted in the first of these two areas. While providing solutions may be the most critical thing that a business does, solutions have a way of failing spectacularly if [ READ MORE ]
Continuing our series on building business cases for a new product initiative (the last one was on identifying a problem as a customer or product problem), I’ll be talking here about yet another task that is critical to building a good business case: Market Segmentation. When building a business case, it is important to identify the market [ READ MORE ]
When considering the development of a new product to fill a particular market opportunity, one of the questions that must be answered as part of the business case is: What kind of a problem do we have here? Without understanding the nature of a problem, the business case will not be objective or realistic. Most problems tend [ READ MORE ]
When an ex-colleague recently gifted me Philip Kotler’s new book, Marketing 3.0, I couldn’t stop reading! Not only did I finish the book in a day, I know I’ll be reading this Marketing bible over and over again. Marketing 3.0 by Philip Kotler and co-authors (Hermawan Kartajaya and Iwan Setiawan) left me questioning the archaic views on [ READ MORE ]
The concept of Open Innovation is no longer new. The idea that “firms can and should use external ideas as well as internal ideas, and internal and external paths to market” has been at the heart of many OI initiatives such as InnoCentive, IBM Jam and the One Billion Minds project. In the Indian context, organized OI programs such [ READ MORE ]