Client Acquisition

Our customer acquisition strategy assists our clients to identify, win, retain and grow their strategic customers. At Confianzys, our engagement starts post- pipeline build-up stage and moves across the sales cycle, right up to customer sign up and contracting. We help define the acquisition strategy, work closely with the respective sales, marketing and solution groups to define a "Win Plan". This would involve understanding buyer's roles/motives, reviewing value proposition, conducting competition analysis, establishing ROI and value creation, extending customer facing support, handling objections, interacting at the "Economic Buyer" level, offering negotiation support, helping in SLA definition, extending contractual support and continuous progress review.

The team addresses the surges in the "sales bandwidth" requirement of a product entity and defines the "single sales objective", provides deep domain understanding, tried and tested account management principles, global-local perspectives, solution mapping experience, reach and network, ROI metrics building and improve review efficiency to help track large deals, right until closure.

The process extends further with a focus on customer retention and measuring the customer "outcomes" at frequent intervals. This helps build long-term relationships and a larger base of satisfied customers.