Approach & Next Practices

The Confianzys Intersectional Approach to Market-Product-Innovation is based on a firm belief that companies cannot achieve sustainable success by focusing on any one aspect at the cost of the other.

New product development without market relevance may compete on cost in the short run, but fizzle out quickly and cost your company heavily in push-based promotional efforts. Even market-relevant product development cannot be sustained forever without continuous innovation.

The Confianzys Advantage lies in being present at the intersection of Market-Product-Innovation: with a strong approach and next-practices in each area, we help you work in an integrated manner to draw inspiration from and beyond the market, build the right product and go to market successfully.

Market Interventions: The Confianzys Market Intervention approach is a comprehensive process that gets teams to ask themselves tough questions and lay the foundation for market-relevant product development. It begins with defining the market in relation to your company (What Purpose are we here for, What Problem(s) will we solve this time, What is the profile of the market we address, What Patterns do we observe that are meaningful). Customizable templates and our experience in working with companies similar to yours, helps you address the fundamentals meaningfully.

The next step is to develop a deeper understanding of the likely solution for the market and evaluate it realistically (What Product will address the Problem(s), What data/information exists on the Potential, What share of the Pie can we garner). Lastly, we help customers devise the crucial last-mile link in a strategic manner (How will we Position this product given the market Problem(s) and Patterns and what Platforms we will use to address the market effectively.)

Product Interventions: Confianzys helps companies structure their product strategy, planning, development and marketing processes, using the Blackblot Product Manager’s Toolkit (PMTK). PMTK is a collection of workflow tools and templates that can be used by every company interested in moving from ad hoc, individual-dependant chaos to efficient, result-oriented product management.

Innovation Interventions: Confianzys approach in the Innovation area is strongly rooted in the Open Innovation concept where the first step is to question existing assumptions and beliefs, and examine whether they really hold good. ‘Opposite Thinking’ and ‘Question the Questions’ are designed to dramatically widen the thought-possibilities for teams and go beyond conventional ideation. ‘Spot the Absurdities’ and ‘Customer Experiences’ help us identify possibilities for Innovation in our current offerings too, looking at them from an unfamiliar “outsider” perspective. ‘Extreme push’ is where we help you tie innovative thinking to more concrete product/solution ideation.

While Open Innovation philosophy underlies our efforts, our experience with market interventions and product management helps you use Innovation for current markets and specific problems in the business context.