Product Management

Building a “whole product” calls for a holistic understanding of key market segments and their needs and differing product adoption by these segments. How often have technology marketers launched products to find that they fail to gain traction beyond a small number of enthusiastic innovators?

Confianzys helps technology companies plan for wider product acceptance, by building in segment-specific scenarios at the development stage itself, and preparing for modifications, variants or activities (training, support) that would take a product across the potential market.

A robust product strategy for medium to long-term growth also needs strategic bandwidth and management resources that most founders are short on. Confianzys is a strong partner for such companies. By defining market problems in user terms and deconstructing the market's unique DNA, we help you conceptualize products that truly matter to the customer.

As part of the Confianzys product management process, we draw up a market plan that acts as a blueprint for all future marketing efforts. The culmination of the product planning process, the market plan is not a theoretical document, but essential to ensure that all teams involved share an accurate understanding of the company's current position and future plans.

It is the beginning of a focused product marketing process based on:

• Target market, segment and value chain characterization
• Description of the company/group’s business model
• Communicating the Business Value & Product Positioning
• Evaluation of pricing and competitive strategies and
• Building of a company/group specific competitive strategy