Market Value Pricing Model
Market-Value Pricing Model Developed by Blackblot, the "Market-Value Pricing
Model" (MVP Model) is a market-value centric pricing process which guides sets
of managerial decisions that help determine a product’s price. Price is the specification
of what a seller wants in exchange for granting right of ownership or use to a product.
Pricing is the act of setting a price.
The "MVP Model" is comprised of three distinct parts that effectively
act as sequential stages in the pricing process:
- Pricing Scheme – outline of the overall pricing approach which
encompasses the principles for pricing the specific product (how to achieve).
- Pricing Formula – calculatory structure that allows
the application of pricing changes to specific markets or competitive regions (how
to calculate).
- Price Mix – price related aggregate of information
and conditions that the customer is presented with (how to present).
The "MVP Model" is designed to be used in conjunction with the "MVP
Pricing Model" spreadsheet and the "MVP Pricing Model" template.
Download the MVP Model for printing (PDF format).
This model is taught in the Market-Value Pricing™ course.
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