Strategic Product Management™ (SPM) - this two-day core seminar
provides attendees with the knowledge, skills and tools to effectively plan and
market technology products and services. Product management is a domain that holds
two disciplines: product planning and product marketing. Accordingly, this seminar
is based on the Blackblot Product Manager’s Toolkit™ (PMTK) and PMTK Action
Model - a comprehensive set of product planning and product marketing work templates,
and accompanying process methodology, that illustrate notable best practices and
processes (used by top technology companies) to create successful market-driven
products.
Procedural Requirements Management™ (PRM) - this one-day
advanced seminar provides attendees with the knowledge, skills and tools to effectively
identify and articulate market requirements. Ambiguous market requirements lead
to flawed products and dissatisfied customers, but well-defined market requirements
are the basis for a smooth development process and marketplace success. This seminar
demonstrates effective practices that clearly identify and articulate market requirements.
The outcome is a whole "Market Requirements Document" (MRD) that represents
an intelligent commitment to customers.
Business and Market Planning™ (BMP) - this one-day advanced
seminar provides attendees with the knowledge, skills and tools to effectively contribute
to business and market planning activities. Companies operate in dynamic and complex
environments that impact their ability to be profitable. Consequently, it only makes
sense to pre-plan the direction of a business so that the products and services
it provides meet the overall business objectives. This seminar explores key concepts
and processes used in formulating plans that evaluate market opportunities and shape
the resulting marketing efforts; i.e., business cases and market plans.
Technology Product Management™ - this one-day advanced seminar
professionals in corporate functions adjacent to product management with the knowledge
and understanding of the latest trends, methodologies and concepts in technology
product management. The objective of the TPM course is to promote a more efficient
and professional internal cooperation between product management and the other corporate
departments. The underpinning theme is the acknowledgment that a smooth product
development process and commercial success are based on good internal cooperation
and interaction between product management, development, marketing and executive
management. This one-day course includes an expansive review of the discipline,
terminology, work processes, roles, and occupational responsibilities in technology
product management.
Market-Value Pricing™ (MVP) - this one-day advanced seminar
provides attendees with the knowledge, skills and tools to effectively contribute
to product pricing activities. Pricing is immensely complex, multi-varied, and driven
by numerous conjoint considerations with far reaching consequences. This seminar
delineates useful concepts, models and processes that aid the making of actual pricing
decisions.
Interactivity and Communication™ (IC) - this one-day advanced
seminar provides attendees with the knowledge, skills and tools to effectively communicate
with diverse audiences and individuals encountered in the course of a product manager’s
job. Soft skills are non-technical business skills that often impact the success
of development projects more than technological skills. The need for specific soft
skills has become imperative to product managers’ job performance, as nowadays many
of their activities are outbound oriented. This seminar explores crucial soft skills,
specifically in the context of a product manager’s line of work.