Become a Better Product Manager | Get Blackblot certified

Strategic Product Management - SPMR

Who is it for?

  • Practicing product managers
  • Business analysts
  • Program managers
  • Project managers
  • UX Designers
  • Engineering managers
  • Technical architects
  • QA managers/test leads

Key Benefits

Actionable Product Planning + Marketing Learning

  • Actionable learning delivered by global product experts
  • Faster post-training application with hands-on exercises geared to industry roles
  • Automatic registration to the globally recognized BlackblotTM Master Product Management Professional certificate

NEXT PUBLIC TRAININGS

 16-19  May  2017   Bangalore                    

 25th  May  2017   Bangalore                     

   19-22 June 2017   Pune                            

22

June

2015

Strategic Product Management

04 Days

Bangalore

29

JUNE

2015

Strategic Product Management

04 Days

Bangalore

About the course

Create Great Products & Grow Your Career

Strategic Product Manager is an instructor led hands-on course that covers the best practices in product management and helps participants tackle various roles within the function. Real world case studies are used to illustrate best practices and common mistakes firms make.

Confianzys instructors conducing the course are product management experts who have held leadership positions in global product firms. As managers of global businesses, they have conceived, built and launched products globally.

As part of the curriculum, product management experts will take participants through detailed frameworks on planning a product from idea to successful launch.

All participants take away a comprehensive set of templates that can immediately be put to use in a product planning or product marketing role.

Participants are also automatically enrolled for taking the globally recognized BlackblotTM Master Product Manager certification. Participants can continue the learning process post workshops by following topical discussions on India's most vibrant community of product management professionals, enabled by Confianzys.

What will you learn ?

Some of the key learning areas of this course are:

  • Building a business case
  • Creating a market requirements document
  • Identifying the right market opportunities to build for
  • Choosing & Prioritizing features to include
  • Creating a product roadmap
  • Business/market planning and
  • Go-to-market & launch plans

SCHEDULE

Foundations of product management

Covers the scope of the product management function, activities and how to work effectively across various stages of conceiving, building, pricing, launching and after-sales support for products.

  • Get introduced to best practices in setting up a product management function, role clarification and how to conceive successful products
  • Learn about various product delivery strategies, benefits and problems with these as well as common mistakes in building products based on real world case studies
  • Learn about the various phases involved in building and marketing products and how differerent roles interweave during the process
  • Learn about the industry leading PMTK Action Model, a comprehensive framework on how to evaluate opportunities with market potential and key roles & activities within the product marketing function.

Product planning & Product marketing

Covers best practices & includes hands-on exercises in product marketing including:

  • Evaluating market opportunities to build products using market insighting methods
  • Aligning product strategies with corporate mission
  • Understanding positioning and product messaging documents
  • Planning a product launch
  • Lead generation and marketing effectiveness review

Covers best practices in product planning including:

  • Understanding market requirements document, product requirements document, product roadmap and features matrix
  • Writing customer centric use cases for product development
  • Pricing models
  • Product evangalism methods

Market Requirements Document

Helps you define user personas, write precise market requirements & use cases that help build the right product to address market needs.

This one day intensive workshop involves hands-on learning on multiple aspects that will help you communicate requirements clearly to engineering teams to streamline your product development process. Course covers:

  • Building a detailed market requirements document to address market opportunities
  • Constructing user personas for your product & identifying dominant needs
  • Writing use cases for the user personas

Business Case & Market Plan

A business case includes information on competition, barriers to entry, risk assessment and market opportunity assessment & is a basis for product investment decisions. The Business Case session covers:

  • Understanding business factors affecting your product idea
  • Techniques for market segmentation
  • Identifying risks and planning mitigation
  • Understaning how elements like legal, warranties, quality, packaging, branding, etc. affect products
  • Building a detailed business case to ask for investments/commitment for your product idea

The Market Plan and Value Marketing session covers:

  • Positioning techniques for your product
  • Understanding elements like Total Cost of Ownership (TCO), perceived value, customer expectations, company competencies, etc. and how they affect buying decisions
  • Understanding & planning marketing mix
  • Designing marketing strategies to highlight product advantages over competition

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Your Skills?

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For Your Company?

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OUR CLIENTS INCLUDE

 

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BLACKBLOT® METHODOLOGY

Blackblot develops efficient and practical ways to manage and execute product management activities in high-tech companies. Blackblot's offering includes a high-tech product management focused training program, work templates, systematic textbook, certification program, and methodology implementation services.

Over 4000 product managers use Blackblot's toolkits worldwide to build market-driven products. Over 550 companies have selected Blackblot's training and methodology implementation services.

Confianzys has an exclusive partnership for India to deliver Blackblot trainings and workshops.

  • TRAINING TESTIMONIALS

    Usha Hari, Program Manager
    IBM

    Usha Hari, Program Manager, IBM talks about why she chose to implement Product Management in her organization, why she chose to go with Confianzys Consulting and her relationship with Confianzys Consulting.

  • TRAINING TESTIMONIALS

    Sandeep Jain, Product Marketing Manager
    Dorma

    Sandeep Jain, Product Marketing Manager, Dorma talks about why he chose to implement Product Management in his organization, why he chose to go with Confianzys Consulting and his relationship with Confianzys Consulting.

  • TRAINING TESTIMONIALS

    Godavarma CK
    Entrepreneur

    Godavarma CK, Entrepreneur talks about why he chose to implement Product Management in his organization, why he chose to go with Confianzys Consulting and his relationship with Confianzys Consulting.

  • TRAINING TESTIMONIALS

    Praveen Guruvanahalli, Engineering Manager
    IBM

    Praveen Guruvanahalli, Engineering Manager, IBM talks about why he chose to implement Product Management in his organization, why he chose to go with Confianzys Consulting and his relationship with Confianzys Consulting.

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MEET THE TRAINERS

Ramesh Srinivasan

Ramesh Srinivasan

Founding Team Member
& Advisor

Dr. Vas Srinivasan

Dr. Vas Srinivasan

Director,
Value Consulting

Pradeep Nair

Pradeep Nair

Co-founder &
Director

Ramesh Srinivasan

Ramesh Srinivasan

Founding Team Member
& Advisor

Dr. Vas Srinivasan

Dr. Vas Srinivasan

Director,
Value Consulting

Pradeep Nair

Pradeep Nair

Co-founder &
Director

Shrinath V

Shrinath V

Director,
Value Consulting

 

OTHER TRAININGS

Build Business Value By Marketing Across The Lifecycle

Launch And Scale A New Venture

Understand the How and Why of market driven products


Have a Question?

Drop us an email and we will be glad to help

 

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