Idea, product and business are distinct stages in the
lifecycle of a product. Confianzys helps you
transition between these.

WHERE WE HELP

Not every good idea transforms into a good product. Likewise, not every good product has business merit.

Organizations usually excel in one or two stages, but rarely all three. Start-ups excel at the idea, and sometimes the product stage, but often struggle at the business stage. Mature product companies with established products and businesses often struggle with foundational ideas for future products.

Based on its extensive consulting experience, Confianzys identifies two primary challenges in this:
a) Crossing smoothly over the bridges between idea-product and product-business
b) repeating the cycle.

Confianzys can help you build a culture where you can repeat the cycle within your organization.